by: Matt Rhodes
The presentation highlights an important for those of us who work in social media – technology really should be invisible. Whilst the technology you use must meet your needs and aims it isn’t the most important factor in making your use of social media a success. Of much more importance is how you use it, the way in which you encourage people to engage with you and the quality of the content, comments and conversations that you have on your site.
Whether your technology costs zero dollars, or many hundreds of thousands of dollars, it is the way you use it and the way you manage the conversations and engagement that will make a difference.
View more presentations from Lee Aase.
- Social media experience at Mayo Clinic (fastforwardblog.com)
- Sharing Mayo Clinic Goes to Facebook and other Social Networks (ducknetweb.blogspot.com)
- Mayo Clinic launches new culture blog (tissuepathology.typepad.com)
- How Mayo Clinic utilizes Web 2.0 (ivor-kovic.com)
- Health Care Meets Social Networking (designmind.frogdesign.com)
- FIR Interview: Lee Aase, Mayo Clinic (nevillehobson.com)
Original Post: http://blog.freshnetworks.com/2009/05/energising-word-of-mouth-through-social-media/
