The Bespoke Fiat?

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by: John Winsor

A couple of days ago I was pondering the word Bespoke and what it might mean beyond fashion or furniture. Well, this month’s Wallpaper magazine heralded the Fiat 500 with an article entitled, Small Wonder: With a multitude of design options, Fiat’s new 500 brings bespoke to the masses. I guess with 549,936 possible options it could be bespoke. But isn’t that a stretch?

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