Measuring Blogging Influence

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by: Mark Rogers

To coincide with Les Blogs Market Sentinel are publishing a white paper in association with Onalytica and immediate future

The white paper – Measuring the influence of bloggers on corporate reputation [7mb download] – analyses the impact on the public perception of Dell’s customer services of bloggers, with particular reference to Jeff Jarvis’s Buzzmachine, Steve Rubel’s Micropersuasion and Dwight Silverman’s Houston Chronicle Techblog.

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