Brands vs Consumers – Microsoft's Spoof Ad Campaign

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by: Matt Rhodes

So Microsoft has entered the world of spoof ads. Charlie’s post earlier this week (here) showed one of the adverts they’ve made. Based on a ‘couple’ the ads parody the disconnect between brands (or rather advertisers) and consumers. Showing how the consumer has moved on, whilst the advertiser hasn’t. How the consumer thinks the relationship isn’t working any more, whilst the advertiser thinks it can.

The guy leading the project at Microsoft is keeping a blog (here), and another of the videos is below.

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