by: Scott Goodson
The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).
Online gamers make up a large auto-owning demographic, with 73% of gamers’ households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic. There’s more here:
Original Post: http://scottgoodson.typepad.com/my_weblog/2008/03/gamers-leave-am.html
