by: Karl Long

German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff, we need a US version of this because even the product shot of herring bits in sauce looked nasty :-)


Funtasticus has grabbed a lot of the images so you can see them on one page, and they are a lot of fun, this should be a flickr group.

food 1

food 2

Found via a new image bookmarking community called We Heart It

Original Post: experiencecurve.com/archives/advertising-vs-reality

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