by: Guy Kawasaki

A site's signup page is the second most important page on a site
(the most important is the home page itself) because this is where
you're asking for committment. Everyone worries about the home page
(and still don't do a good job), but most companies do a poor job with
the signup page.

For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

  • Logo

  • Elevator pitch

  • Descriptive copy

  • List of key features

  • List of key benefits

  • Call to action

  • Testimonials

  • Tours

  • Examples of users

  • Screen shots

  • Life-style images

  • Link to more information

However, you can clearly be successful without a great signup page.

Original Post: http://blog.guykawasaki.com/2008/01/the-art-of-the.html

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