by: Guy Kawasaki
A site’s signup page is the second most important page on a site
(the most important is the home page itself) because this is where
you’re asking for committment. Everyone worries about the home page
(and still don’t do a good job), but most companies do a poor job with
the signup page.
For example, HAMweather’s is aesthetically-challenged, and Last.fm’s doesn’t convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
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Logo
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Elevator pitch
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Descriptive copy
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List of key features
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List of key benefits
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Call to action
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Testimonials
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Tours
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Examples of users
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Screen shots
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Life-style images
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Link to more information
However, you can clearly be successful without a great signup page.
Original Post: http://blog.guykawasaki.com/2008/01/the-art-of-the.html
