by: David Polinchock
While I think that I give pretty good presentations, I am known to be a
little long-winded at times. So it was a real challenge for me last
week when I presented at the NY Advertising Club Meetup and I had just
5 minutes to present. So I squeezed six points into those 5 minutes and
got a very good response from the audience. Sparked some good debate
too, which I always enjoy doing! So, here were the points I made and if
you want to hear the stories behind these points, you’ll have to see my
next presentation!
- Authenticity & Transparency are keys to brand experiences
- Socialization of place
- Interactivity isn’t just online and doesn’t always involve technology
- Those that don’t know history are destined to think everything they do is new
- Either the consumer in control or they’re captive. They can’t be both
- Reach & frequency are the “buggy whip” of the advertising industry
Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2007/12/some-random-tho.html
