by: Yann Gourvennec
On April 23rd, I was giving a lecture on the marketing of technological innovations to our Paris University MIB-MBA students. This mba is done in conjunction with San Francisco State University. I am now making my training material available to all online at visionarymarketing.com. It comes with slides, bibliography, videos and business cases. Enjoy!
Original Post: http://visionarymarketing.wordpress.com/2007/05/04/innovation/
