Google innovation: baby steps

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by: Dominic Basulto

Yet another example of the way that Google is changing forever the fabric of our lives – parents are choosing baby names based on the probability of them rising to the top of a Google name search:

"I think this is one of those things that sounds remarkable only because no-one has explicitly said it in so public a forum before – but is a real sign of the times. If I’d read this 5 years ago I’d have thought it was a bit odd; now – to me at least – it just seems commonsense and responsible.

It’s normal to do a lot of thinking about the choice of name for a baby… considering how it might be abbreviated as a nickname, which family members will be offended/pleased, how it appears visually when written, are there any notorious criminals with the name, etc etc. I bet Google is used in a lot of this research… so it’s not a big leap to think about how your own baby might fare in being able to be found in google in future."

[image: Lynette Webb]

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