Consumers Are Beginning to Own Brands – We Need to Learn to Let Go

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by: Lynette Webb

This is a quote from his speech at the Association of National Advertisers, as reported by the New York Times on Oct 9 2006.

I like it as it’s much stronger than you normally here it expressed… there’s all this talk about ‘participation’ and ‘engagement’, but what it really boils down to is this. Let go a bit, make space for what bubbles up, stop attempting to micro-manage every last detail, build in scope for spontaneity. 

Image from Flickr CC thanks to R’eyes
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