by: David Armano
An update of the levels of influence graph.
"- but is there a place for circles in this sphere? Using a worn analogy - like ripples from a pebble dropped in the stream."
"The ripple concept is a great one ... especially when you start to see these as a number of conversations happening simultaneously. As the waves overlap and hit each other, we get extra flavour added to the story, we open paths to new audiences and also allow the sphere of influence to expand or contract according to its relevance to the audience. -- like rain drops hitting the surface of a lake."