by: Ilya Vedrashko
"Acclaim Games announces a free, totally brutal massively multiplayer online role-playing game (MMORPG) designed specifically for adult gamers."
"This M-Rated title is targeted at those looking for an adrenaline soaked experience and aimed squarely at players looking to kick @$$ for free! With no subscriptions, and no charge to download the game, it will be funded mostly by advertising–and (even more radically) the user will be allowed to turn off the in-game adverting if they choose. With Perry's approach, Acclaim is determined to offer truly free gameplay by creating a new kind of advertising model for the industry."
— press release via Gaming Age
Original Post: http://www.vedrashko.com/advertising/2006/08/acclaims-nextr-mmo-to-be-mostly-ad.html
