by: Lynette Webb

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I like these sorts of surveys, because - even though they’re attempting to quantify something that isn’t necessarily quantifiable - they’re still better than nothing, and give you a quick snapshot and comparison of the uptake in digital technologies across countries. Note that China and India look really low, but this is misleading. There is a huge gulf between urban and rural areas in China and India, and if you were to look at the results for just urban areas they’d be comparable with those of Western markets, even up with Taiwan and South Korea for some areas (e.g., Shanghai).

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