by: Karl Long
I’ve been convinced for a while that the customer experience is the key to valuable co-creation in companies and organizations, and yet I have felt a bit on the fringe, so I was absolutely knocked out when I read this business week article “Ruthless Focus On Customer Experience”.
2. Have well articulated brand values
3. Make your technology (infrastructure, crm, etc.) work for your customers
4. Think co-creation; bring your customers into the creative process
5. Think holistically; take an eco-system approach