Volkswagen UK has introduced a service, which allows owners of the new Beetle to personalize the exterior of their car with arty stickers.
Via a website, customers can configure their Beetle based on four types of artworks made by four different artists.
The decoration – which cost up to £200 – should last for 3 years but can also be removed anytime, using a hairdryer.
Original Post: http://www.guerrilla-innovation.com/archives/2006/06/000501.php
