Guardian: Print Your Own Newspaper

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by: Ilya Vedrashko

"The Guardian is launching a new service providing readers with a rapid overview of news that will be updated every 15 minutes.

G24 will be a free service featuring news content from the Guardian Unlimited website across five areas: general news, international, economics, sport and media. Users will be able to log on to Guardian Unlimited and download an eight to 12-page A4 pdf document, which can then be printed off. They can select any of the five news streams. The Guardian hopes the service will to appeal to lunchtime and evening commuters wanting a live print-based update of the day's events." (Download a preview one-page pdf.)

And then they will insert ads, dynamically generated to fit readers profiles and perhaps past behavior, the ads that people will print out and read on their ride home. Very smart. Similar ideas:
Your personalized printed newspaper (Oct 2005)
Dutch blog content to be turned into newspaper (Jan 2006)

— thanks, Nishad.

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