by: Lynette Webb
This quote is a tongue in cheek way of making the point that measuring ROI of advertising is still focused mostly on the old school things (reach, etc) & not on what really matters.
Photo from Flickr CC thanks to Pupski www.flickr.com/photos/pupski/40895276/.
Original Post: http://www.flickr.com/photos/lynetter/152649419/in/set-72057594139269787/
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