by: Sebastian Campion

The 2006 edition of the Play Award design contest is devoted to football (or 'soccer' as it is called in the US).

The 2006 edition of the Play Award design contest is devoted to football (or 'soccer' as it is called in the US).

Football hasn't changed much over the past century but now Play Award calls for young designers to rethink, challenge and innovate the elements of the game, such as: the rules of play, the stadiums, the teams, the balls, the turfs etc.

PLAY-AWARD is an initiative of NIKE Germany and the Berlin based design festival DESIGNMAI.

www.play-award.com

PS. As inspiration or critical context, you might be interested in Friedrich von Borries' book Who is Afraid of Niketown? in which he analyses Nike's marketing strategies with a focus on how they target local sub-cultures and urban space.

Original Post: http://www.guerrilla-innovation.com/archives/2005/12/000465.php

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