Hollywood Preparing for the 'Big Shift'?

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by: Alain Thys

"We are going to see market segmentation done on biological, neurological and evolutionary-psychological bases".  You'd expect this type of words in a magazine for future-gazers, yet actually this was written in The Hollywood Reporter on Sept 13.

In addition, the article covers predictions like the end of the media networks within the next 10-15 years, the end of the 30 second ad, the revamping of radio, television and gaming, etcetera

In addition to being a thought-provoking read, to me it's also a proof that Hollywood is really waking up to the new realities.  After all, isn't part of the message in the medium?

Original Post: http://alainthys.blogging.com/blog/_archives/2005/9/22/1250092.html