ClearChannel Increases Online % in Media Mix from 1% to 25%

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by: Alain Thys

ClearChannel, the largest concert organiser in the world has just concluded a deal with Yahoo for promoting its concerts to viewers and listeners of Yahoo's music/video service Launchcast. This has also been the occassion for Clear Channel's CEO Michael Rapino to declare that it will increase the proportion of online media in its $100 million above the line budget from 1% to 25% Source: The Wall Street Journal.

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