by: David Armano

 "Call them information architects, experience designers or Jack or Jane -- they are the design geeks who love to sweat the details. They care about "micro-interactions" and toil away at the building blocks of what actually results in a "lovemark" in the end. We love to use applications that help us do things like plan vacations, find old friends and share our passions with the world. The ad industry has made a big mistake in the past by thinking technology was for geeks. Technology, in fact, is a love affair."

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Read The Full Article at Advertising Age (Digital Next)

Original Post: http://darmano.typepad.com/logic_emotion/2008/04/brand-interacti.html

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