So You Want To Be Innovative?

Many innovations fail because they have little customer relevance.  This presentation explores how to innovate less, but with more meaning.

Continue Reading

Barriers to Customer-Centricity

Becoming customer-centric is easier said than done.  This presentation explores the main barriers companies encounter and the ways to overcome the.

Continue Reading

About Futurelab

Futurelab is Europe's premier customer-centric strategy boutique. We help our clients profitably manage and improve their customer's experience, develop compelling new value propositions and organise their business and culture in a customer-centric way.  When working in these domains we always aim to be inspiring, surprising and meaningful. And above all, we make sure that anything we talk about can actually be implemented in your business.