user behaviour

DCX/CRM: Avoiding Failure (1)

Information technology centered programmes are prone to failure. This particularly true for the large/complex programmes – in the business world these kinds of programmes have the word “transformation” in them like business transformation, enterprise transformation, or digital customer experience transformation.

There are many factors that contribute to failure. Today, I wish to focus on the business requirements that represent the demand that the technology must deliver.

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Hostages, Users, Evangelists and Experts

I have never really been a user of Facebook or Linkedin, but more of a Hostage. I didn’t use them because they made me feel warm inside or helped me kick ass (as Kathy Sierra would say), I used them because everyone else was there.

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Where Do the 65+ Go Online

The secret is out. Most of them go nowhere and the rest go to just about the same place as you and me.

According to the NielsenWire Online, in the US the 65+ still make up less than 10% of the active Internet universe, although in the last five years their number has increased by more than 55%. Interestingly, the increase of women online has outpaced the growth of men by 6%.

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All that Twitters Is Not Gold

The talk about how the majority of the traffic on Twitter is pretty much junk is nothing new. Back in March 2009 Google CEO Eric Schmidt told the crowd at the Morgan Stanley Technology Conference that Twitter is a "poor man's e-mail system." David Letterman called it "a waste of time" (although he apparently only found out about it on his July 21, 2009 show, so let's give him some time).

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Link to the Accenture Report

by: Dick Stroud

Many thanks to the guys at The Savvy Boomer for sending me a link to the Accenture report that I mentioned a couple of blog postings ago.

Another interesting finding from the research about the use of blogs and podcasts.

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Boomers+ Generation Y and Social Networks

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Do We All Have Status Update Anxiety?

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Social Vs. Networking

by: David Armano

A funny thing happened on the way back from my guest lecture at Parson's Design At The Edge class. While the students (approximately 80 of them) were busy Facebooking their lives away—they could not fathom the idea of leading a public life or using social networks like Facebook for anything but pure social activity.

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ROI 101 & Stickiness of Second Life?

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