This is a subject that Kim Walker, the Asia Pacific 50-plus business expert, knows a lot about. Kim has contributed a chapter, about the ageing of the countries in Asia Pacific, in particular China, to the new version of my book that is being translated in Chinese for publication at the end of this year.
I am never to sure about the accuracy of these stats, but they are the best (in terms of quality and breadth) that you are going to get in the UK. You will find it tucked away amongst a sea of other stats in this report from the Office of National Statistics.
Those of you who can remember the heady days of the dot.com era will know the name of Mary Meeker. She was guru, par excellence, about all things digital. Well she is still at it and has recently directed a study about the Mobile Internet for Morgan Stanley (Dec 15, 2009). She studied the rate of change spurred by the iPhone and all of the technologies and services it has spawned. Here is just one of her observations.
The secret is out. Most of them go nowhere and the rest go to just about the same place as you and me.
According to the NielsenWire Online, in the US the 65+ still make up less than 10% of the active Internet universe, although in the last five years their number has increased by more than 55%. Interestingly, the increase of women online has outpaced the growth of men by 6%.
Drinking a cup of coffee (well that is what I ordered) I gazed around me and thought - crikey this is what the ageing population is all about. When I am speaking about the implications of the old outnumbering the young people it easy to forget the mundane like this scene where your fellow coffee drinkers are all 60-plus except of a single child and its mother. Welcome to ageing Britain.
At the end of October, AARP, the US organization that is all about the 50-plus, launched a Web site and online community designed for 25-to-34-year-olds. Weird or what. It is like Age UK launching a Web site targeted at teenagers. This is how the site describes itself.