In today’s cluttered, uber-competitive, over-retailed, choice-overload world, your brand must have an clear, meaningful reason for being. You need to play an invaluable, irreplaceable role in people’s lives. Hope you enjoy is a collection of my resources on brand purpose and purposeful leadership.
What Is the Purpose of Business?
Know When To Kill Your BrandHarvard Business Review article, Denise writes that if your brand is struggling, you should take a hard look at your purpose, not just your balance sheets. Fulfilling a meaningful purpose in a compelling way can be as life-giving to brands as it is to people.
Great Brands Never Have to “Give Back”
Brands Should Take a Stand
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