What physical ageing means to the customer experience

You can read a guest blog that I recently wrote for Customer Experience Magazine.

Understanding the impact of physiological ageing on the customer experience is something that I will be writing a lot about in 2013. This posting gives a good insight into the sort of things that I will be saying.

Original Post: http://20plus30.blogspot.be/2012/12/you-can-read-guest-blog-that-i-recently.html

ageing, customer experience, Dick Stroud
December 9, 2012

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

20 Plus 30

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.