According to the 2012 Baby Boomers: Riding the Wave of Diversity report from Symphony IRI by developing marketing strategies that are aligned with shopper needs, retailers and manufacturers can create shopping experiences that will win shopper spending and ongoing loyalty.

That kind of sounds like common sense to me. 

Kim Walker has some good comments to make about the report.

Original Post: http://20plus30.blogspot.be/2012/11/riding-wave-of-diversity-report-from.html