(Get the inside scoop on new and interesting retail and restaurant concepts with my Brand Experience Briefs – here’s the latest.)
Wired magazine recently reported on a new restaurant concept that aims “not just to build a radically sustainable, healthy brand of fast food…[but] to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef.“
Who would claim such lofty aspirations? A former president and chief operating officer of the venerable hamburger chain. Here’s my briefing on his concept, LYFE Kitchen.
DLYohn Brand Experience Brief: LYFE Kitchen from Denise Lee Yohn on Vimeo.
Please accept targeting cookies to see this content
DLYohn Brand Experience Brief: LYFE Kitchen from Denise Lee Yohn on Vimeo.
other brand experience briefs:
- Steak N’ Shake Signature
- Therapie Boutique (retail fashion truck)
- Pie-o-logy
Image via: www.lyfekitchen.com
Original Post: http://deniseleeyohn.com/bites/2012/08/02/brand-experience-brief-lyfe-kitchen/
