(Check out this Brand Experience Brief — the latest in a series of videos from my audits of new and interesting retail or restaurant concepts.)
Lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it. The Centre at Lexus Escondido is more than a car dealership — it’s a brand experience that includes a restaurant, lounge, concert venue, business center — oh, and a place where you can buy cars. Take a look:
Original post: http://deniseleeyohn.com/bites/2012/06/18/brand-experience-brief-lexus-centre/
