The Value of Honesty Impacts Revenue

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Guest Post by: Phil Fernandez

Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true.

This is where real trouble happens. In this video, I’ll explain the importance of being able to leverage marketing automation to provide hard facts to make good decisions throughout the revenue cycle.


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