Segmenting the Older Market – Podcast of Conference Speech

A few weeks back I was a speaker at an ageing business conference in Singapore.

More so than usual I gained a great deal from meeting the other speakers and spending time in one of the world’s most vibrant economies. A fantastic (and horrifying) reflection on what is happening closer to home.

Like so much of what is happening in the world today I think that AsiaPacific might well become the centre of leadership in all things ageing.

I thought I would share with you this podcast.

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Original Post: http://20plus30.blogspot.com/2011/11/segmenting-older-market-podcast-of.html

Dick Stroud, grey, segmentation
November 18, 2011

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

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About this blog

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