Age Friendly Communications from an Unusual Source

The Canadians seem to be taking this Age Friendly stuff very seriously. Good on them.

Today I came upon this set of guidelines for Age Friendly communications. They are pretty good.

Original Post: http://20plus30.blogspot.com/2011/09/age-friendly-communications-from.html

age, age friendly, communication, Dick Stroud, grey marketing
October 2, 2011

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

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