Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end.
This commercial makes amazing use of surprise to startle the viewers and make a strong brand impression. A secondary neuromarketing ploy is the scary imagery.
I’m not sure if this Exorcist parody is really frightening enough to generate a fear response in some viewers, but if it did we might see an additional brand recall boost. (See Fear Factor Branding.)