Everything You Could Want to Know about Older American

• Occupation: Consultant, lecturer and writer
• Organisation: 20Plus30

Profile

• MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
• A training course director at the Chartered Institute of Marketing
• Visiting lecturer at the London Business School
• Taught at the American University in London and Southampton Business School
• Published a number of books, his latest being The 50-Plus Market
• Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
• Before running his own companies his career included working for IBM and PA Management Consultants
• Passionate about: The different approach to communicate to the 50-plus market.

Blog

• 20 Plus 30