Serious Games for learning and applying marketing fundamentals
A 3D representation of a Marketplace
Developed for McGraw Hill Higher Education Education UK, Marketing 101 – The Principles of Marketing is a 3D turn-based Serious Game intended to teach college kids the principles of product marketing and competition.
In the game, players are able to fully experience the seven underlying principles upon which to base marketing strategy and efforts: Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion.
Gameplay
You’ve been selected to manage a company’s new entry into the backpack market. Your first step in the game is to create a strong product that appeals to a specific market segment and price it appropriately.
Here is Marketing 101 as showcased at I/ITSEC 2010 – the Serious Games Showcase & Challenge Pavilion, this week in Orlando.
