Five Reasons Why Your Mom Wants an iPad – Version 2

I wrote about this article when it was first published. I agreed with the conclusion but thought the rationale was somewhat banal and patronising.

I found this short video clip far more amusing as three hot shot tech sons give their views about the suitability of the iPad for their mums/moms.

I would love to hear their moms/mums views about their pride and joy’s views.

Image source: Tom Raftery

Original Post: http://www.apps4boomers.com/2010/07/5-reasons-why-your-mom-wants-ipad.html

Dick Stroud, iPad
July 4, 2010

Dick Stroud

Occupation: Consultant, lecturer and writer
Organisation: 20Plus30

Profile

MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
A training course director at the Chartered Institute of Marketing
Visiting lecturer at the London Business School
Taught at the American University in London and Southampton Business School
Published a number of books, his latest being The 50-Plus Market
Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
Before running his own companies his career included working for IBM and PA Management Consultants
Passionate about: The different approach to communicate to the 50-plus market.

Blog

20 Plus 30

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.