I first saw this drawing, forwarded by a friend, years ago and keep coming back to it every time I read something about shopping behavior (this time it's Inside The Mind of The Shopper). Never knew who the author was, until today.


Incidentally, the graphic captures the essence of a Wharton paper "Men Buy, Women Shop" (pdf) that came out half a year after it.

Image source:  Ed Yourdon 

Original Post: http://adverlab.blogspot.com/2010/06/how-men-and-women-shop.html

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