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by: Alexander Osterwalder

The waiting is over. Our new book “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” is now on the market. Yesterday we shipped over 1′000 pre-purchased books to more than 55 countries.

Enjoy the extensive online preview below and the FREE 72 page pdf preview of Business Model Generation. In order to keep the price affordable we are selling it over our book website for the first few months before distributing it through

We are curious to hear about your feedback regarding content and form. You may also want to have a closer look at the story and business model of the book, which are very special – more on that at the end of the preview.

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