YouTube Culture and the Politics of Authenticity

We are big fans of the work of Michael Wesch at FreshNetworks and have previously posted about his great presentation: An anthropological introduction to YouTube. His latest presentation builds on this and looks at the impact that social media sites such as YouTube has on society and also how society is influencing them.

The presentation looks at social theory, a segmentation of why people use YouTube and an analysis of why we use it in this way. A great 30 minutes of insight and learning, and our Required Reading for this week.

Some more reading

The Web is Us/ing Us – check this video (wordspring.ca)
YouTube as a Medium for Community (googlesystem.blogspot.com)

Original Post: http://blog.freshnetworks.com/2009/08/you-tube-culture-and-the-politics-of-authenticity/

authenticity, Matt Rhodes, social media, YouTube
August 12, 2009

Matt Rhodes

Occupation: Head of Client Services
Organisation: FreshNetworks

Profile

Entrepreneurial consultant and social media expert, building an online communities business as part of the award-winning UK research firm, FreshMinds
Specialises in sustainable customer engagement, using social networking and online communities to bring customers and stakeholders closer to the brand
Building models for word of mouth and advocacy measurement
Background in market research and strategy consulting – working across the public and private sectors
Regular conference speaker on insight, customer engagement and social media
Linguist and travel-obsessive (currently learning Japanese…though please don’t test me just yet!)

Personal credo: Online communities, insight, innovation, word of mouth, social networks, customer engagement, research 2.0

Blog(s)

FreshNetworks Blog

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About this blog

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.