We are big fans of the work of Michael Wesch at FreshNetworks and have previously posted about his great presentation: An anthropological introduction to YouTube. His latest presentation builds on this and looks at the impact that social media sites such as YouTube has on society and also how society is influencing them.

The presentation looks at social theory, a segmentation of why people use YouTube and an analysis of why we use it in this way. A great 30 minutes of insight and learning, and our Required Reading for this week.

 Some more reading

Original Post: http://blog.freshnetworks.com/2009/08/you-tube-culture-and-the-politics-of-authenticity/

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