All good marketers should understand global demographics. I am sure it is not something that is taught but it should be.
Here is a factlet that everybody should know – by 2030 China will have a higher proportion of its population who are 60+ than the US.
"So what" I hear you ask. Well China has only a couple of decades to find a solution to its ageing problem. I suspect it will be far more fleet of foot about it than Europe and the US.
For Western companies that understand something about ageing and the associated services and products this is a terrific opportunity. But, just imagine that China puts its industrial muscle to work? Just imagine the flow of cheap ageing products into Western markets. Watch out Stannah Stairlifts!
Original Post: http://www.20plus30.com/blog/2009/07/ageing-china-opportunity-and-potential.html
