by: Karl Long

I found this great video from German Ad agency Scholz & Friends via twitter friend Gabriel Rossi. In the video they lay out a very accessible history of advertising with some lovely animation and music. What I do like at the end is the question they ask of their fictitious Brand X “Don’t you have something interesting to say”. It seems that after years of “crafting messages” to appeal to the faceless mass consumer market many brands have lost their ability to do or say anything interesting. Exceptions of course are companies that stand for things more meaningful than just promoting the consumption of their products. See my related post Is Advertising Worth Saving.

Scholz & Friends: “Dramatic shift in marketing reality” from Michael Reissinger on Vimeo.

On a related note I put a presentation together a year or so ago to present to some Industrial Design students on the topic of branding. I took a similar, historical approach calling it “A Brief History of Branding” which i’ve shared on SlideShare.

Brief History Of Branding

View SlideShare presentation or Upload your own. (tags: branding history)

If you are interested in this kind of stuff you should follow me on Twitter where I share a lot of this sort of thing

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