by: Dick Stroud

Who sees the most ad clutter? Instinctively you would have said it is younger people.

You would be wrong. This is a chart taken from the Nielsen blog. Ad clutter increases with age. It is their grandparents who are deluged in the nasty sticky stuff.

ad-clutter - DS.jpgI you want to get to grips with the details of “ad clutter” and why it is important I suggest you register on the site (it only takes a minute) and download the full presentation and/or the webinar.

 

Original Post: http://www.20plus30.com/blog/2008/10/nielsen-creates-new-web-metric-ad.html

Leave a Comment