by: David Armano

Photo Credit: Scott Gries

" I just wrapped up two days at the Ad Age Digital Marketing conference in NYC ...The panel I took part in was the official “social media” discussion. It was a great conversation, and the conference itself conducted polls from the audience in real time.

"...Social Media” aside, I really have to wonder if what I do is actually advertising. Having led teams on complex transactional sites and even things like ATM designs—I wonder…is that advertising? During my turn to speak on the panel, I told a very simple and true tale on my way to the conference..."

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