by: David Polinchock
You know, there are many companies that we would all expect to respond like this, but Target isn’t among them. I’m with David Burns from Adpulp on this one. Companies have to work much harder then this if they want to not wind up as fodder for the blog world — and the MSM.
But as Adpulp said, you can debate the billboard, but you can’t debate their response. They’re basically saying they don’t have the time to respond to anyone but MSM. Now, would they have responded to a blog from the NY Times or the Wall Street Journal? But the real issue is that this was a response from Target. A company built on doing things in a somewhat non-traditional manner. And I would have to guess that lots of their core guests read blog, but maybe not. But, when companies get asked questions, they need to respond. And responding by basically saying you’re not important enough to respond to just doesn’t seem to be the right way to do it.
Amy Jussel, Founder and Executive Director of Shaping Youth, is unhappy with the sexual innuendo implied in this outdoor board from Target.
What’s wrong with the ad can be debated, but there’s little to debate in Target’s response to Amy.
“Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.Once again thank you for your interest, and have a nice day.”
I know it must be hard to engage with just any old customer, but companies are going to have to try a lot harder, or they will be consistently BLASTED on these here interwebs.
Link: Target Doesn’t Engage With Non-Traditional Media – AdPulp
Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2008/01/target-doesnt-e.html
