by: Karl Long
In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC.
Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is likely to care about.
Listen, here’s an idea why don’t you invest that money creating some extraordinary content, video clips about your company and about your products, and put them on YouTube, watch what happens, rinse and repeat.
Do you think the Blendtec guys have sold more blenders because they blended an iPod?
Do you think more people are watching saturday night live because of the Lazy Sunday rap that ended up on YouTube? Which of course, irony of ironies it was taken down due to an NBC copyright claim
Do you think more people heard about smirnoff hard iced tea because of this clip?
Listen go and read Hugh’s most recent treatise on the non-existence of advertising 2.0