The colour of the Futurelab brand is green, yet that’s not the reason we’re adding David Wigder  to our ever growing list of contributors.  David caught our eye as he provides excellent insights on the impact of environmental thinking on strategy, branding and consumer behaviour.

As a digital strategist for Fortune 100 companies, David is a VP/Director for Strategy and Analysis at Digitas, yet also a life-long environmentalist.  Yet rather than give a whole speech on the man, we’d rather let his work speak for him …  Happy reading!

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