by: Guy Kawasaki
Here’s a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. There’s lots of great information for entrepreneurs and small-business owners in these podcasts.
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Seth Godin, marketing expert, author. States that small is the new big. People need to target audiences of 4 not 400. Told marketers he feels they have the biggest opportunity in at least thirty years to make an impact given social media.
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Robert Scoble, blogger and vice president of media development for PodTech. Talks about how blogging has evolved and why it is important for corporations to blog today.
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Peter Rojas, co-founder and editor of Engadget, one of the most popular blogs on technology today. Discusses the publication, its strategy and how to best contact editors for the publication.
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Phillip Bodzenta, director of global communications for Coke. Describes how Coke used bloggers to build audience during the World Cup. Shows pictures of bloggers at the World Cup.
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Sharon Wienbar, managing director, Scale Venture Partners (formerly BA Venture Partners) on what is hot/ not in social media venture investing.
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Pete Blackshaw, chief marketing officer of Nielsen Buzzmetrics, talks about how to measure social media.
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Steve Rubel, senior vice president of Edelman Public Relations. Speaks to how social media is impacting the practice of public relations.
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Dick Costello, chief executive officer of Feedburner. He speaks about how to get blogging and podcasting content is found and distributed.
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Bill Kircos, head of consumer and enterprise media for Intel. Describes how Intel implements social media programs, most specifically, podcasting.
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Kelly Wagman, head of customer relationship marketing for Juniper Networks. Talks about how Juniper used social media to build a community.
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Ross Mayfield, CEO of Socialtext, a wiki company. Describes wikis and how they are best used in marketing.
The entire collection of Marketing Voices is here. There’s also a collection about entrepreneurship here. And this is my interview with Jennifer.
Original Post: http://blog.guykawasaki.com/2007/01/top_ten_marketi.html
