by: Dick Stroud
It is great to see that a couple of the big names in the US toy industry are now targeting grandparents.
KB Toys, the US’s largest mall-based specialty toy retailer, has launched its KB Toys Grandparents' Rewards Club.
Fisher Price has a web site dedicated to” loving your grandbaby”.
OK, it is all a bit ‘tacky’ (sorry for the UK colloquial term) but it seems to be like pretty good marketing to me.